In many cases, it is believed that humans subconsciously seek out the golden ratio. For example, traders aren't psychologically comfortable with excessively long trends. Chart analysis has a lot in common with nature, where things that are based on the golden section are beautiful and shapely and things that don't contain it look ugly and seem suspicious and unnatural. This, in small part, helps to explain why, when the distance from the golden section becomes excessively long, the feeling of an improperly long trend arises.