GBP/USD Faces Challenges as UK Business Activity Contracts and Hiring Freezes



GBP/USD is currently navigating a challenging period marked by a contraction in business activity and a freeze in hiring across the United Kingdom. The GBP/USD pair is experiencing a decline driven by a confluence of factors, including the Bank of England's (BoE) decision to raise borrowing costs, a bleak demand outlook, and escalating geopolitical tensions that are putting downward pressure on the currency.

The UK's labor market is grappling with the ramifications of slowing business activity, as employers have been forced to cut jobs for the third consecutive time. Investors are now keeping a watchful eye on the forthcoming interest rate decision by the BoE, set to be announced next week. Market expectations point towards the BoE maintaining interest rates at the current level of 5.25% for the second consecutive time, with policymakers likely to revise their growth outlook downwards.

As the Pound Sterling confronts these economic headwinds, market participants are closely monitoring developments within the UK and the central bank's policy decisions to gain insights into the currency's trajectory in the coming weeks and months. The complex interplay of economic, financial, and geopolitical factors will play a pivotal role in shaping the GBP/USD exchange rate in the near future.

From a technical perspective, the GBP/USD has recently reacted to the 78.6% Fibonacci level, as indicated in our previous analysis. The current price stands at 1.2145.

Our outlook for today leans towards a bearish continuation, with a target of 1.2125 in mind, potentially extending to even lower support levels as part of a deeper bearish move.
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