A break below support could signal a further drop in the stock.
Coca-Cola Co (NYSE: KO) saw its rapid rise halt at 73.00 USD, with the price now consolidating within a range of 70.30 to 72.30 USD.
Every time the price approaches resistance at 72.30 USD, buyers seem to fade, resulting in a pullback.
If investors start locking in profits on a larger scale, the 70.30 USD support may break, potentially driving the price down to 68.00 USD.