It explains why success rate is so poor in trading business. Majority of traders are just following the herd and not applying one's own brain. They want buy and sell tips but don't want to learn and be disciplined. Such traders either lose their whole capital before they quit or they just keep on scolding the markets and the analysts.
Mr. Bollinger has also given some tips, which are simplest to read but hardest to apply. It is the road not taken by the herd and only this road leads to success.