TL;DR: This idea more based on the events that lead up the price action than any fundamental or technical analysis.
The reason for all the decline was a few things, a primary one being that AMZN was entering the same space as SFIX (competition all around, it's a competitive marketplace). There was also concerns about growth continuing given the competition and a customer base issue (YOY growth was not expected to continue at their current rates). To me all of these seemed sort of moot and non-factors, they were posting good growth and beating expectations almost every earnings call so ... why would the change just because some analyst downgraded them and discredited their previous results ? I haven't met anyone who used AMZN for the same services as SFIX and lastly.... the real reason I entered this trade was... I like to gamble.... volatile stocks nearing earnings at reasonable prices .... generally my weakness.
So gamble I did.... and my $1.40 ...$25.50 calls 06.07.2019 sold for .... $4.00 this morning.
This stock that has proven to be super volatile when earnings publish, and today proved that's probably not going to change anytime soon.
Think this was a shot in dark? Did you enter similar to me? Is my blind luck about to run out? Let me know in the comments below.
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