Long Diamond industry(SIG)

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they got beat last earning, more than they should.
weekly chart is showing they may reverse here.
This is a long term hold.

Sell 200 $34.00
Stop 200 $23.50
Buy 200 $27.29

As always,
I will give you my fundamental reasons why I like the stock.

I was in the market for a 2 ct diamond ring and did a lot of research.
I reviewed a bunch of sites and I was really impress JamesAllen.com, did a backsearch to see who owns it and Long and behold it was SIG.
"Signet Jewelers Ltd. is the world's largest retailer of diamond jeweler. The company is domiciled in Bermuda and headquartered in Akron, Ohio, "
However, they own more than just that online retailer, they are almost a monopoly in the diamonds industry.
Look at my list below for other companies they own and you'll be surprised.
Anyways, back to JamesAllen.com, they really step up their game with that site, it was a top notch diy website for ring shopper with some of the best tools available.
I don't see how they wouldn't capture the millennial online market with that site.
This is a stock, I'd put away in my 401, forget it for a bit and load up again if they get shave 50%.

Subsidiaries
Zale Corporation
Kay Jewelers
Jared
Ernest Jones
H.Samuels
Leslie Davies
James Allen