My quick thoughts on Snapchat before earnings

This is one of those stocks that I have always watched and the price action is pretty impressive. It STILL has not taken out its IPO-day highs and it's gone through years or harsh drawdowns followed by v-shaped recoveries. It is has not been an easy stock to hold for anyone long-term.

With that being said, I marked some important levels such as the Volume Profile most significant point of shares traded on a weekly basis since its IPO. I also marked its IPO day highs.

For the bulls to take this to the moon and gain complete control, it seems something has to happen on the fundamental side: positive and growing free cash flow. That means they can continue at their existing rate and reinvest in the company. If not, well, I think it could drop back to the 20s or teens.