Brokers are benefiting from the rise

The big companies are getting bigger despite the less affordability of goods these days.
When stocks rise, brokers make better profits because the numbers that are being exchanged are bigger.
When the market was floppy before and after the U.S. election I was wondering why stocks like Sofi and HOOD keep rising and just now the clue emerges.

This stock has been a little behind compared to the competitors; however buyers and sellers are out of the buffer zone and the trend has a chance to organically grow.

Trend is your friend; Stop Loss is your best friend.