AMZN Short

The broader market structure on AMZN (15-minute) is bearish, confirmed by a decisive Change of Character (CHoCH) near $226.46, followed by a Break of Structure (BOS) as price pushed below the prior higher low around $220.80. This transition from higher highs to lower lows confirms that sellers have taken control, and the overall direction now favors a continuation to the downside.

Looking at the supply and demand dynamics, the upper supply zones between $223–$226 and $227–$228 are strong, as each has previously triggered sharp, high-volume declines—showing clear signs of institutional selling pressure. In contrast, the lower demand zones between $217–$219 appear relatively weak after price broke through them aggressively before consolidating. Buyers attempted to step in here but failed to create higher highs, indicating that this demand could serve as a short-term reaction area rather than a strong reversal base.

Within the marked region, price is currently hovering just above the $219–$218 demand range after a shallow pullback. The current price action shows compression toward the downside with lower wicks but no impulsive bullish candles—suggesting that sellers are absorbing buy orders. A minor push higher into $220.80–$221.20 could occur to mitigate remaining imbalance before the next leg down toward $215–$214.

From a footprint analysis perspective, we’d expect to see heavy sell imbalances within the recent drop and limited buy delta absorption in the current consolidation, signaling that selling pressure remains dominant. A brief uptick in positive delta during any pullback would likely represent short covering rather than genuine buying strength.

Trade bias: bearish continuation. Expect price to react lower from the $220.80–$221.20 range and target the $215–$214 area next.
Invalidation level: a sustained break and close above $222.00, which would suggest a possible structural shift or deeper retracement toward higher supply at $224–$226.
Momentum: still favors sellers; buyers have yet to show a convincing recovery candle or delta flip.