I love this company from the top on down; the drinks are AMAZING the cash is beautiful and they are truly ready to explode on an international scale. I've yet to see any stores keep their stock of the drinks longer than 24 hours and their specialty flavors are on backorder online... This will be a wonderful trade in the future. I have been scaling into Celsius since $14, again at $44, and will hopefully get another opportunity to buy here soon. In 10 years we will look back and understand what this monster is capable of.