Kroger Inc. did take a small hit when Amazon said they were going to "free delivery" to their Prime Food Customers. Kroger Inc., however is not giving up. Kroger has plans to roll out an additional 58 plant based items to add to their 22 that they have already have on their own label since the beginning of the year. They have teamed up with Home Chef, to expand their meal kit offerings. Kroger provided all this information and financial analysis this morning and investors loved it, the stock has already $2.86 today.