Gap Signs Partnership with Google Cloud to Use AI Tools

By Nicholas G. Miller

Gap has signed a multi-year partnership with Google Cloud to use its AI tools to help improve its retail business.

The company said it would use Google Cloud's Gemini, Vertex AI and BigQuery to help develop new products, personalize marketing and improve employee productivity.

"We believe this partnership gives us the expertise and speed to bring AI to life across our business, empowering teams, sparking creativity, and delivering for customers faster and with greater personalization than ever," said Gap Chief Technology Officer Sven Gerjets.

Write to Nicholas G. Miller at nicholas.miller@wsj.com.