Gaming giants in talks with Immutable to launch token: Web3 Gamer

More multibillion-dollar gaming giants to jump into crypto soon: Immutable co-founder

Gaming giants who once treated crypto like a shady mystery are now stampeding to get in on the action, according to Immutable co-founder Robbie Ferguson.

I can tell you right now, were in conversations with multibillion-dollar gaming companies about them launching a token, which we would have been laughed out of those rooms 12 months ago, Ferguson tells Magazine during a sit-down interview at Token2049 in Singapore.

Ferguson says the change comes as US lawmakers inch closer to regulatory certainty with the Digital Asset Market Clarity Act, which aims to clarify the roles of the Securities and Exchange Commission, the Commodity Futures Trading Commission and other financial agencies that regulate the crypto market.

Were gonna see a huge uptake from games looking at tokens as ways to have incentives, loyalty schemes and retention for their players and an increasingly competitive acquisition environment, he says. Coinbase CEO Brian Armstrong recently said the Digital Asset Market Clarity Act has a good chance of getting done.

Players do want real economies in games

According to Ferguson, the penny has finally dropped, and traditional gaming publishers are starting to realize that players actually want in-game real economies. Ferguson says he’s hearing from Web2 executives things like: Hey, we want to spend, and use this as our infrastructure to grow, rather than spending dollars on Facebook or Google ads.

That, to me, is the most compelling sign that we are expanding, Ferguson says.

In April, gaming giant Ubisoft partnered with Immutable to launch Might and Magic: Fates, a blockchain-powered strategy card game.

Magazine is contractually obliged to ask Ferguson the million-dollar questionWhen is the Web3 gaming bull run coming? He says hes more interested in bringing more people into the space.

I dont really care when narratives trade. I think narratives shift incredibly quickly in the space, Ferguson says.

The real opportunity is, how do we bring more people onto the blockchain through something that they find incredibly valuable, but they dont need to learn what a private key is, he adds.

‘Web3 gaming is dead is actually great for the industry, says Axie Infinity founder

The oft-said phrase Web3 gaming is dead may actually be a hidden blessing for the industry, argues Axie Infinity co-founder Jeff Jiho Zirlin.

The proliferation of this logic is very good for the remaining hardcore builders in the space, Zirlin said in an X post on Monday, referring to the Gaming is deddont build in Web3 gaming arguments commonly thrown around the place.

You want attention and capital to concentrate around a few winners, Zirlin said.

Zirlin pointed out that during the last cycle, gaming soared partly because capital didnt have a million different options to scatter into. There was only one option for capital to go into for ~ 90% of the cycle, he said.

This setup is emerging once again, he added. Critics argue that Web3 gaming is dead based on tokens missing out on the bull run, which was a major issue for games that placed tokenomics ahead of actual game design.

Is measuring blockchain transactions per second (TPS) stupid in 2024? Big Questions

However, gaming commentator LevindiPro recently said that Web3 gaming sentiment “depends on which part of the globe you find yourself in.

There is more demand, activity and user base in certain regions of the world as opposed to others, the commentator said.

Web3 gaming has no token tearing into the stratosphere SEI founder

The area showing the most interest at the moment is Asia, Sei founder Jeff Feng tells Magazine during Token2049 in Singapore.

Feng explains that several factors are likely involved, such as the imbalance between men and women in countries like Korea since men are usually more drawn to gaming as well as fewer job opportunities, which can push people to look for forms of escapism.

Feng added that Web3 gaming isnt especially exciting at the moment because there isnt an associated token thats tearing into the stratosphere.

The sort of beauty of it is, thats why a lot of other chains and ecosystems, like Solana [and] Telegram, theyre actually pulling away from it, theyre spending less time, less investment, because there isnt a clear, sort of obvious token moving, Feng explains.

And thats precisely where the opportunity lies, he says, by taking advantage of zigging when others are zagging.

Parallel Studios pledge to gamers and its 2026 plans

Parallel Studios the team behind the sci-fi trading card game Parallel TCG has pledged to step up for its community as it laid out its plans for the coming year.

Weve heard your feedback loud and clear: consistent, transparent communication is just as important as the games themselves, Parallel said in a recent statement.

To that end, Parallel promised regular updates, clear context, and open town halls to keep players in the loop.

Good communication is especially valued among Web3 gamers. In June, MapleStory Universe executive producer Sunyoung Hwang publicly apologized to the community for not giving it the communication it deserved amid ongoing hacker issues.

Parallel said that Parallel TCG which involves players collecting cards and building decks to battle enemies in strategic battles will have several expansions in the coming months, including the long-awaited global mobile launch on iOS and Android, its upcoming project Haven, alongside a Steam launch.

Other updates on the horizon include QuickPlay, a new game board, improved onboarding, anti-bot protections, and rebalancing of older card supply.

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