$PEP Pepsico has out-thought COKE, less calories More $$$$$$

The COLA challenge has been won by PEPSICO by diversifying away from COLA, into snacks and other carbonated refreshments. Did PEP see the writing on the wall for sugary drinks before COKE or did the not let pride get in the way of progress?. Pepsico has stolen ground on competitors by the diversification it has set in place through fabulous acquisitions into markets previously untapped. It is arguable whether some of these products are health conscious but the have of the perception of been so. Although indicators point towards downward price action, we look at this from a fundamental perspective and will be long into earnings.